Memorial Day Content Strategy
Ace your Memorial Day email content with these ready-to-implement strategies. Enjoy!
Memorial Day has a theme for everybody: American patriotism, the kickoff to summer, hanging out with family and friends, taking a long weekend away from work. One of these is bound to resonate with your customers and drive sales.
Here are four strategies you can use to plan your email program.
Strategy #1: Appeal to patriotism
Some brands devote an entire email to this theme. Others refer to it symbolically by using American flag motifs and red-white-blue color choices in fonts, hero-image products and background images.
Note: Don’t confuse Memorial Day — where we honor people of service who have died in wars on foreign soil — with Veterans Day (which is more about supporting our veterans and thanking them for their service).
Strategy #2: Focus on summer
The long Memorial Day weekend is the official kickoff to summer, even in places where it’s summer all year long. Fun in the sun, travel and family figure into this theme. Of course, your competition is also thinking alone the same lines. Make sure you come up with a stand-out email that your brand manager is going to love, too.
Strategy #3: Emphasize friends, family and partying on the long weekend
That’s what Memorial Day means for many Americans. Your emails can evoke togetherness, party prep and everything else that goes with getting together for an extended holiday weekend.
Strategy #4: Test promotional discounts
If you have time, test whether your customers respond differently to Memorial Day promotions. Try percentage off versus a monetary discount. Does one drive more sales or higher average orders than the other?