Memorial Day Email Strategy

MailCharts saves you the trouble of secretly subscribing to your competition’s emails and then spending hours trying to find something actionable.

Below you’ll find the canonical reference for Memorial Day email planning. From email examples to specific promotional strategies, we’ve included everything you need to ace your campaign.

Memorial Day
Email Examples

Memorial Day Email Campaign Planning

Use the calendar below as a starting point to plan your email campaigns.

This BH Cosmetics email calendar is based on BH Cosmetics, who sent 4 emails for Memorial Day in 2017.
Want to see a specific company’s email calendar?

Memorial Day Email Marketing Statistics

Day-by-day volume distribution

Will you simply send one email on Memorial Day or will you send a few emails leading up to it, including a “last chance” email after the holiday?
Emails sent before Memorial Day
Emails sent on Memorial Day
Emails sent after Memorial Day
Based on 4246 emails mentioning "memorial day" in the subject line.

Memorial Day promotional strategy

Memorial Day
Discount Analysis

Discover the most popular types of promotions used for Memorial Day.

Note: One email might contain more than one type of promotion — this is why these totals may not add up to 100%.

Distribution of Promotions

Understand how steep of a discount companies offer for Memorial Day. You can toggle between Dollars Off and Percent Off.
Be prepared for every holiday with the
perfect cadence and discount strategy.

Memorial Day Content Strategy

Ace your Memorial Day email content with these ready-to-implement strategies. Enjoy!

Memorial Day has a theme for everybody: American patriotism, the kickoff to summer, hanging out with family and friends, taking a long weekend away from work. One of these is bound to resonate with your customers and drive sales.

Here are four strategies you can use to plan your email program.


Strategy #1: Appeal to patriotism

Some brands will devote an entire email to this theme. Others refer to it symbolically by using American flag motifs and red-white-blue color choices in fonts, hero-image products and background images.

Note: Don’t confuse Memorial Day — where we honor people of service who have died — with Veterans Day (which more about supporting our troops and thanking them for their service).


Strategy #2: Focus on summer

The long Memorial Day weekend is the official kickoff to summer, even in places where it’s summer all year long. Fun in the sun, travel and family figure into this theme. But that also means your competition is cooking up the same themes. Make sure you come up with a stand-out email that your brand manager is going to love, too.


Strategy #3: Emphasize friends, family and partying on the long weekend.

That’s what Memorial Day means for many Americans. Your emails can evoke togetherness, party prep and everything else that goes with getting together for the extended weekend.


Strategy #4: Use a discount

If you have time, test whether your customers respond differently to Memorial Day promotions. Try percentage off versus a monetary discount. Does one drive more sales or higher average orders than the other?