Halloween Content Strategy
Ace your Halloween email content with these ready-to-implement strategies. Enjoy!
Everybody’s getting in on Halloween, from infants to adults, parents to pets. If you want to claim your share of this $9 billion holiday, your email strategy must evolve to reflect this new reality.
Halloween is all about creativity – costuming, decorating, celebrating. Creativity will help your emails stand out in a crowded inbox, too. These strategies can give you the edge that gets your emails noticed, opened and acted on.
Strategy #1: Own the obsession – early
Adults aren’t embarrassed to admit they love Halloween. Capitalize on the excitement by publicizing sneak peeks, VIP content and special offers at the same time your summer campaigns are running. Whether you cater to the creepy, the cool or the clever crowds, be enthusiastic and invite your customer to share your excitement.
Strategy #2: Help customers succeed
Use your emails to remind customers about order deadlines so their party supplies, costumes, decor and other purchases arrive on time. Have a last- minute plan that helps out procrastinators and other desperate customers.
Strategy #3: Share your expert knowledge
Add content to your emails that enriches your customer’s experience, such as ideas for unusual and attention-getting costumes, party themes and tips, or indoor and outdoor decorating ideas that make them the envy of their friends and neighbors.
Strategy #4: Avoid subject-line clichés
Excise “spook-tacular,” “boo-tiful” and “no tricks, just treats” from your marketing lexicon. Please. Everyone uses them. Or, search for Halloween emails in the MailCharts app and click the “Inbox” view to focus on the subject line.
Strategy #5: Join the Emoji train
Carved-pumpkin emoji are popular, for good reason – they’re easy to see on all screen sizes. But that popularity can reduce its effectiveness. Explore others but avoid intricate designs.