#EmailsWeLove: Snow-friendly gifts and the tie you wanted

A collection of emails showing how you can say “thanks for purchasing” to your customers. New Post Purchase Thank You Emails was last modified: April 1st, 2020 by Carl Sednaoui

One of the more difficult and esoteric aspects in the world of email marketing is deliverability.  There’s a myriad of terms and implications for just about everything under the sun. SPF, DKIM, DMARC, WTF?!?! In our best-selling e-book—Email Marketing Fundamentals—we cover what email marketers need to know about deliverability. You can read the full chapter on email deliverability or see below for a few quick hitters to get you started. [mc-lead-capture top_row = ‘Receive must-know email marketing information by joining our newsletter.’]   Sender reputation It all starts with sender reputation. The way subscribers behave when they receive your emails is the foundation for …

As a marketer, you should know your competition almost as well as your own products and services. Not just what your competition is doing, either, but how they do it – what kinds of messages they send, when and how often they send and the kinds of content they use. An email marketing competitive analysis gives you the information you need to see how your email program stacks up against your competition. It’s hard to make your email program excel if you don’t know what you’re up against or where the opportunities are to beat your competitors in the inbox. …