Email University

Learn email marketing best practices and understand everything from traffic generation to email optimization.

Suitable for
Beginners & Seasoned Experts

An email course designed to help marketers and startup founders improve their email marketing strategy. No growth-hacks, no tricks, just beautiful marketing your customers will love.

This one-month, FREE course consists of 4 lessons — delivered weekly — where you’ll learn the following:

• Think like an email marketer: How to attract visitors & leads
• Email types: What emails should I be sending and when
• Metrics: What to track and how to optimize your emails
• Delivering the perfect email experience: From subject line to landing page and checkout flow

Lessons will be in part writing, in part video. Some topics are better explained through different mediums — let’s use those to our advantage.

 

Icon

Lesson 1

Learn to drive relevant traffic to your website and optimize your email capture rate. This 1,500+ word lesson also includes a $297 freebie.

Start reading

Icon

Lesson 2

Get a sense of the types of emails you should send and when to send them. In this lesson, we’ll cover 8 types of emails you should consider using. And, as a bonus, we’ve included 45+ email examples to inspire you.

Start reading

Icon

Lesson 3

Understand what metrics you should track and why they matter. This lesson is packed with pro-tips to help you improve your email marketing campaigns. We’ve also included a bonus section where you’ll learn to measure the success of your drip campaigns.

Start reading

Icon

Lesson 4

Delivering a great email marketing experience is something we all aspire to do. We’ve analyzed three companies’ email strategy to show you what to do, and what not to do.

Start reading