Hi there. How’s your day going?
I bet it’s going great. I mean, you managed to escape emails, meetings, and your noisy roommate to read this. Not bad.
Okay, so we’re about to spend some time together and, before we do, I thought it’d be a good idea to introduce myself. My name is Carl and I was born in France.
Ahhh, la France.
My career started in finance but slowly shifted toward marketing. I made my debut selling online ads (PPC campaigns) for companies such as Western Union and AllSaints. After this stint at the agency, I joined the startup world.
Remember when daily deals were a thing? Sure you do. $100 of sushi for $9, anyone? Well, my first startup gig was at a company called SideTour. We helped people like you and me find fun, local, experiences (think jazzfest in someone’s living room in Brooklyn). The company got acquired by Groupon. That was a fun ride.
Then, I joined the Recurse Center (formerly known as HackerSchool). This is where I added programming to my marketing chops.
After HackerSchool, I joined Thinkful, where I led most marketing initiatives for two years. Thinkful is an online education company funded by Peter Thiel. We help people learn new skills through 1-to-1 mentorship from programmers and designers. Seeing the company grow from 3 to 30 employees was also a fun ride.
I’m now focused on MailCharts, an email marketing intelligence tool for e-commerce marketers. Using MailCharts, I get to see thousands of emails a week. Understanding what other companies are up to is a great way to learn. This book is the sum of my learnings. What you’re about to read is 5+ years of marketing experience condensed into a few chapters.