2016 Holiday Email Marketing Report

Plan for a successful 2016 holiday season with this
data-driven analysis of the email landscape.

With contributions from

Your Holiday Email Marketing Plan

Email marketing is crucial to your holiday success. Online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue.

Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016.

Do you have a solid plan for the most important time of the year? This 100-page report covers exactly what you should do.

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Table of contents

  1. Getting Started
    • Introduction
    • Executive Summary
    • Analyzing The Greatest Online Retailers
  2. Advice From Industry Leaders
    • Litmus: Tips For Holiday Email Success
    • Return Path: Email Deliverability Best Practices
    • AWeber: How To Design And Optimize Your Emails
    • Movable Ink: Increasing Revenue And Engagement Through Personalization
  1. Email Strategy For Select Q4 Holidays And Events
    • 10/10: Columbus Day
    • 10/31: Halloween
    • 11/01: Movember
    • 11/25: Black Friday
    • 11/28: Cyber Monday
    • 12/18: Free Shipping Day
    • 12/21: Winter Solstice
    • 12/25: Christmas
    • 12/31: New Year
  2. Appendix A: 100 Email Subject Examples

Ready to dive in? The holidays are fast approaching!



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