2016 Holiday Email Marketing Report

Plan for a successful 2016 holiday season with this data-driven analysis of the email landscape.

With contributions from:

Your Holiday Email Marketing Plan

Email marketing is crucial to your holiday success. Online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue.

Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016.

Do you have a solid plan for the most important time of the year? This 100-page report covers exactly what you should do.

Table of Contents

  • Introduction
  • Executive Summary
  • Analyzing The Greatest Online Retailers
  • Litmus: Tips For Holiday Email Success
  • Return Path: Email Deliverability Best Practices
  • AWeber: How To Design And Optimize Your Emails
  • Movable Ink: Increasing Revenue And Engagement Through Personalization
  • 10/10: Columbus Day
  • 10/31: Halloween
  • 11/01: Movember
  • 11/25: Black Friday
  • 11/28: Cyber Monday
  • 12/18: Free Shipping Day
  • 12/21: Winter Solstice
  • 12/25: Christmas
  • 12/31: New Year

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