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Top Email Marketing Resources of 2016
Dec 28, 2016

Top Email Marketing Resources of 2016

Table of contents Getting started with email marketing Email design resources Free email templates Measuring Your Email Campaigns Preventing email fraud Optimizing your email program   As the year comes to a close, we wanted to highlight our favorite email marketing resources published in 2016. Below you’ll find articles covering everything from email optimization strategies, to preventing information theft, to measuring campaign performance. Use your holiday downtime to refresh and expand your knowledge in preparation for the New Year.   General Email Marketing Resources There’s no denying that a good email marketing strategy is a must-have. For starters, email is …

By Carl Sednaoui
2016 Year in Review
Dec 13, 2016

2016 Year in Review

2016 was a very exciting year for the MailCharts team. On the content front, we released our very first book, created an in-depth holiday email report with amazing industry partners, and started blogging (and emailing you) on a weekly basis. On the product front, we’ve added more than 2,000 companies, started tracking persona-based insights allowing you to compare the user journey of a purchaser v.s. a generic subscriber, for example. We also introduced email technology detection, in-depth reports, and much more. MailCharts has been around since 2014. Today we’re going to see how the email industry has evolved since we …

By Carl Sednaoui
Email Deliverability During the Holidays
Dec 6, 2016

Email Deliverability During the Holidays

When we talk about the importance of Q4 we’re not exaggerating. In 2015, the holiday period saw $107 billion in online sales with 20% being attributed to email marketing. It’s not a secret that email marketing has such an impact on sales. It’s why we see email volume increase by 23% during Q4. Naturally, this significant increase in frequency means there is a greater risk of your emails being marked as spam, and your recipients unsubscribing. During the holidays, building a healthy relationship with your subscribers is more important than ever. In this post we collaborated with deliverability expert Laura …

By Carl Sednaoui
Black Friday & Cyber Monday Email Recap
Nov 30, 2016

Black Friday & Cyber Monday Email Recap

Many marketers consider Black Friday to be the day that kicks off the holidays shopping frenzy. Let’s take a look at what happened in the email marketing world during Black Friday and Cyber Monday. Email volume spiked Subscribers received 50% more emails on Black Friday versus the previous Friday and 68% more emails on Cyber Monday versus the previous Monday. Crowded inboxes make it much harder for your emails to stand out. As mentioned in our Holiday Report, sending subscribers a few emails in anticipation of the upcoming holiday is a great way to make sure your messages are read. Pro tip: The next …

By Carl Sednaoui
Recent email marketing guest posts
Nov 15, 2016

Recent email marketing guest posts

We love partnering with other industry experts to bring your great email marketing content. Just like we did in August, today we’re excited to share some of our recent collaborations.   Inc.com: How to Use Email Marketing to Beat Your Competitors This Holiday Season During the holidays, inbox competition becomes fierce. Email volume increased by 23% from Q4 2014 to Q4 2015. We expect to see a similar trend in 2016. We’re excited to bring you 10 of our top email marketing tips and recommendations to help you succeed during this crucial period.   HubSpot: How to Plan and Execute Effective Welcome Emails Welcome emails …

By Carl Sednaoui
Christmas Email Marketing Ideas
Nov 1, 2016

Christmas Email Marketing Ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report here.   Christmas may only come around once a year but retailers reference it all year round. Similar to Black Friday and Cyber Monday, many companies promote “Christmas in July” (and August, September, etc). Here’s an example Bluefly sent on July 18. While promoting Christmas at different times of the year might be a good strategy, be careful not to pull the “Christmas card” too close to December 25. Starting in September, all of your Christmas-themed campaigns should focus on the holiday itself. If you send a “Christmas in …

By MailCharts Team
Winter Solstice Email Marketing Ideas
Oct 24, 2016

Winter Solstice Email Marketing Ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report here.   As far as promotions go, Winter Solstice—which falls on December 22 this year—isn’t especially popular. In fact, MailCharts received only 10 emails mentioning “Winter Solstice” or “first day of winter” in 2015. Since few companies are leveraging this holiday, you have the opportunity to jump in and promote your best-selling items. Let’s take a look at some of the Winter Solstice emails sent in 2015 to inspire your 2016 campaigns.   On December 22, 2015, SwimsuitsForAll rolled out a one-day sale … …

By MailCharts Team
Free Shipping Day Email Marketing Ideas
Oct 18, 2016

Free Shipping Day Email Marketing Ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here.   Free Shipping Day, which takes place on December 16, is exactly what it sounds like: a day on which thousands of retailers offer guaranteed no-cost delivery by Christmas Eve. In 2015, Free Shipping Day contributed over $1 billion in online sales. This opportunity couldn’t be better-suited to consumer preferences. To put it simply, people love free shipping. According to customer engagement company Accent, 88% of people are more likely to buy something online if shipping and packaging costs are waived. …

By MailCharts Team
Cyber Monday Email Marketing Ideas
Oct 12, 2016

Cyber Monday Email Marketing Ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here.   The majority of Cyber Monday sales took place online, accounting for a total of $3 billion. Sales in 2015 increased by 16% compared to 2014. Mobile devices accounted for $799 million in sales and, based on 2014 numbers, 78% of sales were placed on an Apple device. Unsurprisingly, retailers relied heavily on emails to drive sales during Cyber Monday. But as our data show, a staggering 56% of emails are sent on Cyber Monday. Less than 17% of emails go out the week leading to the holiday. To build …

By MailCharts Team
Announcing the 2016 Holiday Email Marketing Report
Oct 5, 2016

Announcing the 2016 Holiday Email Marketing Report

We’re incredibly excited to announce the launch of the 2016 Holiday Email Marketing Report. We carefully crafted this report with generous contributions from AWeber, Litmus, Movable Ink, Return Path, and Only Influencers. You need to download this report now Email marketing is crucial to your holiday success. Online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016. This 100+ page report covers exactly what you …

By MailCharts Team
Black Friday Email Marketing Ideas
Sep 27, 2016

Black Friday Email Marketing Ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here.   Black Friday is the busiest retail day of the year. In 2015, Black Friday sales totaled $13 billion. Online sales totaled $2.7 billion, representing a 14% increase in online sales compared to 2014. Email contributed to 25% of only Black Friday sales—followed by organic search at 21% and paid search at 16%. (Social media only accounted for 1.7% of online sales.) The first thing you should know about Black Friday is that companies often use “Black Friday” and “steep discounts” …

By MailCharts Team
Movember email marketing ideas
Sep 19, 2016

Movember email marketing ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here.   Movember is an annual event where men grow their mustaches during the month of November to raise awareness of various cancers, such as prostate cancer. While this is not your typical holiday, Movember was quite popular during its 2011 height. That being said, even though Movember is not quite as popular as it once was, it remains a great opportunity to connect with your male subscribers. Let’s analyze what Birchbox and Chubbies did last year to gather inspiration for our own campaigns. Birchbox’s Movember Email …

By Carl Sednaoui
Halloween email marketing ideas
Sep 2, 2016

Halloween email marketing ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here. Over $7 Billion was spent on Halloween in 2015 yet 94% of all Halloween purchases were made in brick-and-mortar stores. As an online retailer, this should sound like an amazing opportunity! Do you have a sound plan to drive online sales this Halloween?   Start mailing early The first step in driving online sales is to start emailing early. While Halloween doesn’t take place until October 31, many shoppers start purchasing weeks, and event months, in advance. Take a look at …

By MailCharts Team
Columbus Day email marketing ideas
Aug 31, 2016

Columbus Day email marketing ideas

This blog post is an extract from our 2016 Holiday Report. Access the 100+ page report for free here. Columbus Day is on Monday, October 10th. And, as you know, planning upcoming holiday campaigns can be a drag. Should you do the same thing as last year and call it a day or should you try something completely different? In this post we take a look at three different email motifs you can use for your Columbus Day emails. If you’re interested in seeing more examples, or understanding what your competitors were up to last year (e.g. how much did they discount or …

By MailCharts Team