MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

Labor Day Email Marketing Ideas
Aug 20, 2016

Labor Day Email Marketing Ideas

Labor Day weekend is fast approaching and it’s time for you to start planning your email marketing campaigns. If you’re currently scratching your head, wondering how to go about that, then this blog post is for you. We’ve spent hours scouring the web and analyzing what happened last year to help you plan an effective Labor Day email campaign. It’s often easiest to plan your campaign by first understanding what other companies are doing. To do this, we’ll look at the MailCharts dataset to understand what happened on Labor Day last year. Once you have a basic understanding of the …

By MailCharts Team
Recent email marketing guest posts
Aug 16, 2016

Recent email marketing guest posts

Is Email Marketing a secret love of yours? Do you lie awake at night thinking about your competitors marketing strategies or wondering how to give yours the push it needs? If so, continue reading. This is exactly what you’ve been looking for. We’ve recently had the chance to collaborate with three great companies and have produced a mixture of articles that are sure to knock your socks off, or at least, initiate some Email Marketing conversation within your office. Shopify – How to Maximize Sales with a Successful Cart Abandonment Email Strategy For one reason or another, 68% of online shopping carts …

By Carl Sednaoui
The dos and don’ts of email deliverability
Aug 11, 2016

The dos and don’ts of email deliverability

One of the more difficult and esoteric aspects in the world of email marketing is deliverability.  There’s a myriad of terms and implications for just about everything under the sun. SPF, DKIM, DMARC, WTF?!?! In our best-selling e-book—Email Marketing Fundamentals—we cover what email marketers need to know about deliverability. You can read the full chapter on email deliverability or see below for a few quick hitters to get you started. [mc-lead-capture top_row = ‘Receive must-know email marketing information by joining our newsletter.’]   Sender reputation It all starts with sender reputation. The way subscribers behave when they receive your emails is the foundation for …

By Tom Buchok
Happy Birthday to us!
Aug 7, 2016

Happy Birthday to us!

Last Friday was MailCharts’ birthday! ??? Our beginning started at the Recurse Center, where Carl and I met. We worked on a number of programming assignments together—but our shared background in marketing tech led us to sit on a question Carl posed to me one day: Wouldn’t it be great if we created the best email marketing competitive database in the world? Like Moz, but for email marketers. Shortly thereafter we started building MailCharts—here you can see our first commit to the initial mailcharts codebase. We have grown in several phases since that “initial commit”, but here’s some fun data: We have over …

By Tom Buchok
Sneak Peek: Email Technology Detection Comes to MailCharts
Jul 21, 2016

Sneak Peek: Email Technology Detection Comes to MailCharts

As someone in the email space there’s one question that keeps coming over and over and over again: “I have a client that does <insert business activity here>, what ESP do you think they should use”? This is a difficult question to answer. Here’s why: While I’ve been in the email space for over five years, I’ve only worked extensively with four ESPs. I’ve dabbled in a dozen or so ESPs, but there’s only four I feel comfortable talking about when it comes to the nitty gritty. Four is really sparse considering there are well over 100 ESP to choose from. And, let’s be honest, unless your full-time job …

By Carl Sednaoui
Ecommerce unboxing: How Coach delights its customers
Jul 13, 2016

Ecommerce unboxing: How Coach delights its customers

At MailCharts, we gather hard-to-get transactional emails to understand how brands segment their lists and communicate with different personas. We’ve already spent thousands of dollars purchasing from hundreds of brands. Today, we’ll analyze the purchase experience of the luxury brand Coach. Before diving into the Coach email experience, I want to re-iterate how crucial it is to have a good email program. Take Q4 2015 for example, email marketing drove 20% of revenue for online retailers. That a lot of conversions. The problem is that, oftentimes, companies do a really poor job with post-purchase emails. That’s a big problem! Repeat purchases are your best path …

By MailCharts Team
140 days until Black Friday
Jul 7, 2016

140 days until Black Friday

This is the first in a series of posts aimed at preparing you for Q4. The holiday season is fast approaching Black Friday is only 140 days away. If you’re a small online retailer you may think that 140 days is an eternity. That being said, most established online retailers are already planning their Black Friday promotions. You want to know why? Because email marketing drove 20% of online retailers’ 2015 holiday revenue. You need to start planning your holiday email campaigns in July. Given how effective email is at driving conversions, most online retailer’s email volume spikes during the holiday season. And this, …

By Tom Buchok
Email Marketing Fundamentals pre-launch
May 16, 2016

Email Marketing Fundamentals pre-launch

Are you-or someone you know-interested in learning more about email marketing? If so, today’s your lucky day. I’m really excited to announce the pre-launch of our book Email Marketing Fundamentals. Pre-order the eBook for free If you’ve been following our blog you know we love data-driven content that feels conversational and is filled with great examples. That’s exactly what’s you’ll find in the Email Marketing Fundamentals book. This book has been four months in the making and we’re finally putting the finishing touches. This book is designed to be a quick read. The kind you can finish on a long flight …

By Carl Sednaoui
154 new companies added:  Do we have all your competitors?
May 12, 2016

154 new companies added: Do we have all your competitors?

For online retailers like you, email marketing accounts for more than 20% of total revenue. We’re here to help make sure you’re optimizing your most important marketing channel efficiently. Last week alone we added 154 new companies — all based on customer requests. If you’re already a MailCharts customer, get in touch right now and we’ll add the companies you’re interested in. Not a customer? You can see which companies we’re already tracking here. We’ve also purchased and abandoned carts from hundreds of online retailers. Let us know if there’s any company you’d like us to purchase from. Curious what was …

By Tom Buchok
May the 4th newsletter ideas
Apr 20, 2016

May the 4th newsletter ideas

Let your inner geek shine in just two weeks, you must. Yes, hmmm. First celebrated in 1979, May the 4th has become a cultural phenomenon. To help you plan your May the 4th mailer, we took a dive into last year’s emails. If you already have access to MailCharts, click here to view May the 4th emails. Here’s three angles you can take when celebrating the power of The Force.   1. Focus only on Star Wars products Does your company sell Star Wars products? If so, you’re in luck — this is the perfect opportunity to feature them. PacSun …

By MailCharts Team
Earth Day Newsletter Ideas
Apr 14, 2016

Earth Day Newsletter Ideas

Earth Day is a great opportunity to connect with your customers. You can inspire your readers to act, get in the giving mood with a “give to get” motif, or simply use the holiday as a promotional opportunity for your brand. Are you ready to create a great Earth Day campaign? Here’s three different ways you can tackle this: Idea #1: Inspire action Puma encouraged its readers to ditch the treadmill and go for a jog outside.   PureFix focused on riding bikes on Earth Day. What would be an inspiring call-to-action that aligns with your brand?   Idea #2: …

By MailCharts Team
Tax Day 2016 email examples
Apr 7, 2016

Tax Day 2016 email examples

Your customers have free money to spend right now. How will your Tax Day email campaign convert them? (You do have a Tax Day plan, don’t you?) This tax season over $200 billion will be refunded in the U.S.—with an average refund of $2,866 per person. We’re here to help you plan. If you already have access to MailCharts, check out our curated Tax Day email collection. Most companies completely miss the Tax Day promotional opportunity. That being said, a few companies did do a great job in 2015. Let’s look at their emails and get your creative juices flowing. This …

By MailCharts Team
December 2015 email marketing summary
Jan 15, 2016

December 2015 email marketing summary

Emails for December saw a huge jump in mobile strategy (thank the universe) as well as ease in their approach. Fashion, retail and ecommerce companies sent, on average, 5 fewer messages per month compared to November. There was also a slight decrease in promotional emails. Promotions were much more aggressive, however, with many offering unusually high markdowns (up to 80% off anybody?) and flash sales. With the New Year right around the corner, a lot of companies also put emphasis on newness and sneak-peaks into their 2016 offerings. Fashion and retail companies, not surprisingly, wanted their subscribers to know they were …

By Elizabeth Alvarez
November 2015 email marketing summary
Dec 15, 2015

November 2015 email marketing summary

This Black Friday was a hit for online shopping with no signs of slowing down. Researchers are raving about the success of this shopping season, especially when it comes to how much more consumers are shopping online. Consumers spent $4.45 billion on online shopping this season, steadily increasing from previous years. Sales from smartphones accounted for 22% percent of mobile sales, a huge 70% jump from last year. The great news is emails drove a quarter of the traffic for Black Friday sales. Thursday was swapped for Monday when it came to what day companies sent most of their messages. …

By Elizabeth Alvarez