MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

Save Your Favorite Emails
Mar 28, 2018

Save Your Favorite Emails

Creating lists in MailCharts is the perfect way to stash away email ideas for upcoming meetings, last minute campaigns, or A/B testing inspiration. You can easily add emails to your custom lists by browsing through your competitors’ latest campaigns or viewing the thousands of other emails available in MailCharts. Visit the documentation page to learn more. Lists can be used to save great design elements (awesome headers, cool animated .gifs), holiday campaigns you love (Valentine’s Day, Halloween), triggered emails you’re interested in (abandoned cart, welcome, birthday), or whatever you fancy! Adding an email to a new or existing list is easy: …

By Natalie
Parachute Purchase Email & Unboxing Experience
Mar 28, 2018

Parachute Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.    A Closer Look at Parachute Home A few minutes of clicking through the emails and web pages for Parachute Home might make you long for a cozy bed, soft sheets …

By Carl Sednaoui
Dollar Shave Club’s Purchase Email & Unboxing Experience
Mar 20, 2018

Dollar Shave Club’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   Spending Time with Dollar Shave Club Dollar Shave Club is a service that delivers razors and other grooming products to customers in North America, the UK, and Australia. Unlike other …

By Sarah Kellner
1,000+ Journeys Added in February
Mar 2, 2018

1,000+ Journeys Added in February

In February, we hit the reset button for a lot of brands – we wanted to see how these companies are switching things up in 2018! To do that, we signed up for 964 newsletters and abandoned 302 carts. Below are just a handful of the brands who we started all-new journeys for in February. Alice + olivia Lululemon Tradesy adidas TaskRabbit Our Favorite Campaigns With all that activity, we found a couple stand-outs. HelloFresh has a great welcome series – they entice you with a discount, but continue the drip with a how-to, customer reviews, and an introduction to …

By Natalie
The Dillard’s Purchase Email & Unboxing Experience
Feb 22, 2018

The Dillard’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   A Closer Look at Dillard’s Dillard’s is a department store chain founded in 1938 and is headquartered in Little Rock, Ark. Unlike most national retailers, Dillard’s remains focused on family. …

By Sarah Kellner
Sephora’s Purchase Email & Unboxing Experience
Jan 31, 2018

Sephora’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   Seeing What Sephora’s Made of Sephora is a luxury beauty product retailer with 2,300 stores globally and 430 stores in the Americas. Sephora opened the doors to its first brick-and-mortar …

By Sarah Kellner
Chico’s Purchase Email & Unboxing Experience
Jan 17, 2018

Chico’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   Trying on Chico’s Chico’s began in 1983 as a small boutique in Sanibel Island, Florida selling Mexican folk art and cotton sweaters. They’ve since expanded to 700 boutiques nationwide selling …

By Sarah Kellner
803 new journeys added in December
Jan 10, 2018

803 new journeys added in December

In December we added 803 new user journeys. That number is down from November because we were busy buying from 100+ companies. Phew! The MailCharts data team did a bit of everything: signing up for newsletters, creating accounts, abandoning browse sessions, and requesting or abandoning quotes or reservations. We do all of this so you can see the exact email journeys big-name brands like Nordstrom are sending as well as smaller, niche, companies like TOMS. If you don’t have an account yet, get started for free today. 452 newsletter subscriptions December is all about shopping, but we never stop signing up …

By Carl Sednaoui
Companies added in November
Dec 6, 2017

Companies added in November

When was the last time you purchased or abandoned the shopping cart of your competitors? Better yet: When was the last time you did this for your own brand? If you’re like most marketers, you’ve never done this — or it’s been eons since the last time you’ve done it. And that’s normal: you’re too busy with the day-to-day. But because something doesn’t get done it doesn’t mean it isn’t important. Understanding the exact emails you are actually sending — and not what you think you are sending — along with getting a good understanding of what the best companies out there are …

By Carl Sednaoui
NET-A-PORTER’s Purchase Email & Unboxing Experience
Dec 5, 2017

NET-A-PORTER’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   A Winning Combo of Editorial and E-Commerce Content As a luxury fashion e-commerce company, NET-A-PORTER offers clothes, shoes, bags and accessories from top designer brands including Christian Louboutin and Matthew …

By Carl Sednaoui
Anthropologie’s Purchase Email & Unboxing Experience
Dec 1, 2017

Anthropologie’s Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   Let’s Study Anthropologie Today we’ll be analyzing Anthropologie, a retailer established in 1992 that has grown to 200 brick-and-mortar locations worldwide as well as an e-commerce site. Their product offerings …

By Sarah Kellner
The Adidas Purchase Email & Unboxing Experience
Nov 20, 2017

The Adidas Purchase Email & Unboxing Experience

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   Kicking Things Off with adidas Adidas was founded in Germany in 1949 by Adolf Dassler, whose nickname was “Adi.” He combined this with his last name to form the globally …

By Sarah Kellner
Recent email marketing guest posts
Nov 14, 2017

Recent email marketing guest posts

We love having the opportunity to share our data and thoughts on just about anything email marketing. Here what we’ve been up to lately. Data provider for Coherent Path Coherent Path released a major study outlining how effective top retailers are on the email front. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started. Are you sending more email than other retailers? How long does it take retailers to expose their product catalog? Which verticals are doing the best? Learn how …

By Carl Sednaoui
Zulily’s Unboxing Experience
Nov 8, 2017

Zulily’s Unboxing Experience

Transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — yet many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails.   A Closer Look at Zulily Today we’ll be analyzing Zulily, an online retailer that partners with thousands of brands to offer products like clothing, shoes, and home goods at deep discounts. A quick look at …

By Sarah Kellner