MAILCHART'S BLOG

Access data-driven email marketing news to help you plan & optimize your email program

Companies added in October
Nov 2, 2017

Companies added in October

MailCharts is like magic when we have exactly the data that you want. Create weekly competitive reports with a few clicks. Identify gaps in your lifecycle program in minutes. Quickly find email design inspiration — and A/B test ideas — for upcoming newsletters and promotions. This is why we’ve built a data team of 6 to sign up for the companies you care about. In October, the data team added 1,201 user journeys on behalf of our customers. Let’s dive into some of the companies and journeys recently added. 951 new newsletter subscriptions This is the most basic type of user journey, where …

By Carl Sednaoui
Bloomingdale’s Unboxing Experience
May 10, 2017

Bloomingdale’s Unboxing Experience

Every interaction matters when you’re looking to provide a great customer experience. This includes often neglected items such as emails and product packaging. Today we take a look at Bloomingdale’s unboxing experience to see what’s great, and what could be improved. Just to put things in context, Macy’s owns Bloomingdale’s. And, for the last few years, Macy’s has seen double-digit year-over-year increase in online sales (though overall sales are falling due to fierce competition). With that out of the way, let’s dive in!   It Starts With a Simple Email Bloomingdale’s welcome email looks nice but lacks a bit of warmth (personally, this email feels …

By Carl Sednaoui
4 Email Marketing Strategies to Test This Spring
Mar 24, 2017

4 Email Marketing Strategies to Test This Spring

Q2 offers many retail-friendly holidays and trends online retailers can use when planning their spring email marketing campaigns. In fact, the combination of Mother’s Day, Father’s Day, St. Patty’s Day, and Easter amount to $58 Billion in total consumer spending, according to the NRF. This is the perfect opportunity to boost revenue by introducing a new product, tapping into spring fashion trends, or inspiring customers with a vibrant marketing campaign. Let’s explore four spring email marketing strategies you can use to give your Q2 sales a bump.   1. Drive Sales with Timely Holiday Content As mentioned earlier, Spring is …

By Carl Sednaoui
Best ecommerce newsletters: How top brands send more than discounts
Feb 28, 2017

Best ecommerce newsletters: How top brands send more than discounts

122. That’s how many emails people receive on average each day. If you want your email program to stand out, you need to go beyond incremental A/B tests. While small gains are valuable, without a deep shift in strategy you’re doomed to reach local maxima. Following up on last week’s post—how to announce a new product via email—today we’ll explore some of my favorite ecommerce brands and how they create a deep connection with subscribers.   Share an Inspiring Story Stories allow you to connect with your friends. The same applies to brands and consumers. Rapha spends considerable resources crafting beautiful …

By Carl Sednaoui
5 Ways to Announce a New Product via Email
Feb 22, 2017

5 Ways to Announce a New Product via Email

Online retailers are constantly innovating, launching new products, looking to get their audience to either buy for the first time or to drive that ever-sought after repeat purchase. Ideating, producing, and launching a new product is extremely time consuming. All that effort needs to be matched with great marketing. Yet, unfortunately, this is where most online retailers fall flat. As you might already know, email marketing drives ~20% of sales. You simply can’t ignore the importance email plays when announcing a new product. The problem is that most companies send a standard “Announcing {product_name}” email with a coupon and call …

By Carl Sednaoui
6 Post-Purchase Email Strategies to Drive More Product Reviews
Feb 15, 2017

6 Post-Purchase Email Strategies to Drive More Product Reviews

Getting customers to review recent purchases is incredibly important—88% of consumers trust online reviews as much as personal recommendations. The best way to drive reviews is to use email marketing. This is exactly how, a few years back, Mark & Spencer increased customer reviews by 400%. As a follow up on our survey invitation email post, today we explore six strategies you can implement in your own post-purchase email flow to drive more reviews. Interested in viewing all the examples first, dive in.   Consider Offering an Incentive As you can see from JCPenny’s email below, the company leans heavily …

By Carl Sednaoui
Survey Invitation Email Strategies
Feb 8, 2017

Survey Invitation Email Strategies

Irrelevant emails are the #1 reason why people unsubscribe and 91% of unhappy customers won’t buy from you again. This is where survey emails come in. Survey emails allow you to better understand your subscribers, collect useful information to personalize lifecycle campaigns, and gather product reviews and feedback. Let’s explore the different survey strategies you can leverage to improve your email program.  Want to dive into the examples first? View the 30+ survey email examples. Retain Customers & Improve Your Product with Post-Purchase Feedback Remember, unhappy customers won’t buy from you again. This email from BarkBox shows that the brand cares …

By Carl Sednaoui
Cart Abandonment Messaging Strategies
Feb 1, 2017

Cart Abandonment Messaging Strategies

An optimized cart abandonment strategy is extremely effective with 33%+ of opened emails driving a sale. For online retailers big and small, that means big bucks. Today we’ll cover several messaging tactics to include in your abandonment mailers. Want to go straight into the examples? Check out these 100+ cart abandonment emails.    Don’t Lead With Discounts, Offer Incentives Later A study from Return Path shows that sending three cart abandonment emails increases revenue by 56%. Take a look below at 1-800-PetMeds’ abandonment sequence. When sending multiple cart abandonment emails, your initial email can simply be a ‘reminder’ of the …

By Carl Sednaoui
Create New Campaigns with Competitive Data
Jan 25, 2017

Create New Campaigns with Competitive Data

Picasso once said: “Good artists copy; great artists steal.” An extra Gmail account is the perfect way to plan your next email design and copy using competitive data. For this blog post, we’ll focus on a specific use case: creating an upcoming survey email. (But of course the steps are the same for any type of email!) When planning your next email campaign, don’t bother starting from scratch—it’s much more efficient to find relevant email examples to jumpstart the project.   Using Gmail to Leverage Your Competitors’ Emails Step 1 – Sign up to Receive Emails You can’t gain email …

By Carl Sednaoui
How to: Uncover your Competitors Email Marketing Calendar
Jan 18, 2017

How to: Uncover your Competitors Email Marketing Calendar

Whenever a company sells something online there’s often a marketer in charge of creating—and managing—an email calendar. We were curious to see how prevalent of a job requirement this was. Lo and behold, top companies (such as DKNY and Casper) all referenced the “email calendar” as a core part of the email marketer’s role. Now here’s a question for you: how do you go about creating an email calendar? A good starting point is to look for upcoming holidays, true. But then what? Do you just come up with random ideas based on your intuition? Come on, we know you’re …

By Carl Sednaoui
The Birchbox Unboxing Experience
Jan 11, 2017

The Birchbox Unboxing Experience

Mailcharts analyzes the email behavior of thousands of retailers. In doing so, we realized that companies spend an incredible amount of time creating and optimizing newsletters and one-off campaigns but often fail to create beautiful—and memorable—transactional emails. As transactional emails are opened 4-8 times often than other emails, this is an area marketers should focus on. Think about it this way: you need to do everything you can to turn first-time purchasers into lifelong ones. In today’s post we’ll analyze Birchbox’s purchaser email journey. This will help you understand what works, and what doesn’t, so you can apply these takeaways …

By Carl Sednaoui
Top Email Marketing Resources of 2016
Dec 28, 2016

Top Email Marketing Resources of 2016

Table of contents Getting started with email marketing Email design resources Free email templates Measuring Your Email Campaigns Preventing email fraud Optimizing your email program   As the year comes to a close, we wanted to highlight our favorite email marketing resources published in 2016. Below you’ll find articles covering everything from email optimization strategies, to preventing information theft, to measuring campaign performance. Use your holiday downtime to refresh and expand your knowledge in preparation for the New Year.   General Email Marketing Resources There’s no denying that a good email marketing strategy is a must-have. For starters, email is …

By Carl Sednaoui
2016 Year in Review
Dec 13, 2016

2016 Year in Review

2016 was a very exciting year for the MailCharts team. On the content front, we released our very first book, created an in-depth holiday email report with amazing industry partners, and started blogging (and emailing you) on a weekly basis. On the product front, we’ve added more than 2,000 companies, started tracking persona-based insights allowing you to compare the user journey of a purchaser v.s. a generic subscriber, for example. We also introduced email technology detection, in-depth reports, and much more. MailCharts has been around since 2014. Today we’re going to see how the email industry has evolved since we …

By Carl Sednaoui
Email Deliverability During the Holidays
Dec 6, 2016

Email Deliverability During the Holidays

When we talk about the importance of Q4 we’re not exaggerating. In 2015, the holiday period saw $107 billion in online sales with 20% being attributed to email marketing. It’s not a secret that email marketing has such an impact on sales. It’s why we see email volume increase by 23% during Q4. Naturally, this significant increase in frequency means there is a greater risk of your emails being marked as spam, and your recipients unsubscribing. During the holidays, building a healthy relationship with your subscribers is more important than ever. In this post we collaborated with deliverability expert Laura …

By Carl Sednaoui